![]() After the experiment, participants completed a self-administered online questionnaire.Ī segment of the participants also participated in focus group discussions of the virtual stores. colour, style coordination, visual texture). For the experiment, data were collected via a between-subjects design reflecting manipulation of three variables (i.e. Design/methodology/approach ‐ The authors used mixed methods for this exploratory study, combining experimentalĪnd focus group methods to gather data. Patronage intention, and purchase behaviour to provide empirically tested, actionable product display methods to visual merchandising researchers and practitioners. Purpose ‐ The purpose of this research was to investigate the effect of three virtual fashion stores using product display methods dominant by colour, visual texture and style coordination on consumers' retailer interest, retail pleasure, perception of merchandise quality,
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |